FOODSHARE
FOODSHARE
A recipe sharing platform - Case study
A recipe sharing platform - Case study
About
About
To create an engaging and user-friendly recipe-sharing website where users can share, explore, and enjoy recipes from around the world. The platform aims to connect food enthusiasts, promote cultural exchange, and simplify home cooking for users of all experience levels.
To create an engaging and user-friendly recipe-sharing website where users can share, explore, and enjoy recipes from around the world. The platform aims to connect food enthusiasts, promote cultural exchange, and simplify home cooking for users of all experience levels.
What
What
Foodshare is a global recipe sharing platform that connects food enthusiasts by enabling them to discover, share, and try culturally authentic recipes. It offers a seamless experience through features like categorized recipe browsing, community tips, and professional insights, all designed to simplify and enhance home cooking.
Foodshare is a global recipe sharing platform that connects food enthusiasts by enabling them to discover, share, and try culturally authentic recipes. It offers a seamless experience through features like categorized recipe browsing, community tips, and professional insights, all designed to simplify and enhance home cooking.
Why
Why
Many recipe platforms lack a balance between cultural authenticity and usability. Home cooks often struggle to find reliable recipes that align with their tastes, dietary needs, and time constraints. Foodshare addresses these gaps by creating a vibrant community-driven platform that celebrates global cuisines while offering personalized, accessible, and culturally enriched cooking experiences.
Many recipe platforms lack a balance between cultural authenticity and usability. Home cooks often struggle to find reliable recipes that align with their tastes, dietary needs, and time constraints. Foodshare addresses these gaps by creating a vibrant community-driven platform that celebrates global cuisines while offering personalized, accessible, and culturally enriched cooking experiences.
How
How
Global Flavors, Local Touch: Recipes curated by passionate home cooks with a focus on cultural authenticity.
Simplified Navigation: Explore recipes by categories such as Breakfast, Quick Meals, Desserts, Regional Cuisines, and more.
Interactive Features: Share recipes, cooking tips and explore recipes from every culture.
Personalized Content: Discover recommendations based on user preferences and dietary needs.
Global Flavors, Local Touch: Recipes curated by passionate home cooks with a focus on cultural authenticity.
Simplified Navigation: Explore recipes by categories such as Breakfast, Quick Meals, Desserts, Regional Cuisines, and more.
Interactive Features: Share recipes, cooking tips and explore recipes from every culture.
Personalized Content: Discover recommendations based on user preferences and dietary needs.
Design process
Design process
Discover - Competitive analysis, User research
Define - User persona, empathy map
Ideate - User flow, Information architecture
Design - Wireframe, Visual design, prototype
Test - Usability testing, Feedback implementation
Discover - Competitive analysis, User research
Define - User persona, empathy map
Ideate - User flow, Information architecture
Design - Wireframe, Visual design, prototype
Test - Usability testing, Feedback implementation
Competitive analysis
Competitive analysis
Competitor
AllRecipes
Tasty by Buzzfeed
Yummly
Cookpad
Epicurious
Competitor
AllRecipes
Tasty by Buzzfeed
Yummly
Cookpad
Epicurious
Strengths
Extensive database, user reviews
Engaging video content, modern UI
Personalized recommendations
Strong community features
High-quality content and articles
Strengths
Extensive database, user reviews
Engaging video content, modern UI
Personalized recommendations
Strong community features
High-quality content and articles
Weaknesses
Outdated UI, hard to find content
Limited focus on cultural diversity
Minimal community interaction
Complex navigation for new users
Focused more on gourmet recipes
Weaknesses
Outdated UI, hard to find content
Limited focus on cultural diversity
Minimal community interaction
Complex navigation for new users
Focused more on gourmet recipes
Secondary research
Secondary research
Home Cooking Trends: 72% of people cook at home at least 5 times a week.
Cultural Recipes: There is a growing interest in global cuisines, especially Indian, Italian, Thai, and Mexican.
User Needs: Users seek quick, easy, and healthy meals.
Community Importance: 65% of users are more likely to try a recipe when shared by someone from their culture.
Accessibility: Users prefer clean layouts, large text, and easy step-by-step formats.
Home Cooking Trends: 72% of people cook at home at least 5 times a week.
Cultural Recipes: There is a growing interest in global cuisines, especially Indian, Italian, Thai, and Mexican.
User Needs: Users seek quick, easy, and healthy meals.
Community Importance: 65% of users are more likely to try a recipe when shared by someone from their culture.
Accessibility: Users prefer clean layouts, large text, and easy step-by-step formats.
User personas
User personas
Name: Ananya Sharma
Age: 29
Occupation: Marketing Professional
Location: Mumbai, India
Goal:
- Explore global cuisines while learning about their cultural roots.
- Find quick and easy recipes for busy weekdays.
- Share her Indian recipes with an international audience.
Frustrations:
- Recipes without clear instructions.
- Lack of cultural authenticity in international recipes.
- Too much irrelevant content on existing platforms.
Name: Ananya Sharma
Age: 29
Occupation: Marketing Professional
Location: Mumbai, India
Goal:
- Explore global cuisines while learning about their cultural roots.
- Find quick and easy recipes for busy weekdays.
- Share her Indian recipes with an international audience.
Frustrations:
- Recipes without clear instructions.
- Lack of cultural authenticity in international recipes.
- Too much irrelevant content on existing platforms.
Name: Raj Verma
Age: 35
Occupation: Teacher
Location: Paris, France
Goal:
- Cook healthy meals for his family.
- Learn about Asian and Middle Eastern cuisines
- Engage with a community that shares cooking tips.
Frustrations:
- Overly complicated recipes.
- Lack of vegetarian options.
- Difficulty in finding authentic recipes.
Name: Raj Verma
Age: 35
Occupation: Teacher
Location: Paris, France
Goal:
- Cook healthy meals for his family.
- Learn about Asian and Middle Eastern cuisines
- Engage with a community that shares cooking tips.
Frustrations:
- Overly complicated recipes.
- Lack of vegetarian options.
- Difficulty in finding authentic recipes.
Empathy Map
Empathy Map
Think & Feel:
- I want to try something unique but easy to make.
- Are these recipes authentic? Will my dish taste like the original?
See:
- Global recipe blogs, food videos on social media.
- Friends and influencers trying cultural recipes.
Say & Do:
I’ll try cooking Italian food this weekend.
Shares her cooking stories on Instagram.
Pain Points:
- Complex instructions, lack of verified recipes.
- Difficulty finding recipes that balance flavor and effort.
Think & Feel:
- I want to try something unique but easy to make.
- Are these recipes authentic? Will my dish taste like the original?
See:
- Global recipe blogs, food videos on social media.
- Friends and influencers trying cultural recipes.
Say & Do:
I’ll try cooking Italian food this weekend.
Shares her cooking stories on Instagram.
Pain Points:
- Complex instructions, lack of verified recipes.
- Difficulty finding recipes that balance flavor and effort.
User flow
User flow
Typography and colours
Typography and colours
Poppins
Poppins
H1 - 48 - Bold
H2 - 32 - Semibold
H3 - 24 - Semibold
H1 - 48 - Bold
H2 - 32 - Semibold
H3 - 24 - Semibold
B1 - 20 - Medium
B2 - 18 - Medium
B3 - 18 - Regular
B1 - 20 - Medium
B2 - 18 - Medium
B3 - 18 - Regular
Hex - A0CB4C
Hex - A0CB4C
Hex - 3A5341
Hex - 3A5341
Hex - 333333
Hex - 333333
Hex - 000000
Hex - 000000
Hex - FFFFFF
Hex - FFFFFF
Wireframes
Final screens
Final screens
Home page
Home page
Recipe details page
Recipe details page
Explore page
Explore page
Favourites page
Favourites page
Trending page
Trending page
